Bunthorne's Blog

Stewart McGowan's blog

For those who asked: Ways into advertising

Have a look at the image below.

Gender in ads

I sourced this from the ‘Information Is Beautiful website’ about four years ago. It shows the frequency of words in ads for children’s toys aimed at boys; Hot Wheels, Nerf guns, Beyblades – those sort of ads. Yes, I know that wordle’s a bit old hat now but this is a good example of where it’s at its best. I started here, then asked students what they thought would be the biggest on the wordle for toys aimed at girls? If you’d like to know the answer, click here. gender in advertisements

What I then asked students to do was to choose a toy advertisers had aimed at one gender and swap it to the other. They had a choice of forms to present but a number chose video. Unfortunately the best video I have isn’t in an uploadable form! Hmm might be time for a video upgrade on this blog. But if I told you it was a skateboard aesthetic film about what boys liked, featured a lot of explosions and Zhu Zhu pets doing extreme stunts…

 

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